Chamber Session part 2

Liker Building Methods

#1 -- Buttons & Badges & Widgets (see http://developers.facebook.com/plugins)

#2 -- Tag, Tag, Tag
-- use the @ sign on Wall posts but doesn't work in comments (only in Facebook - won't work if linking posts from Twitter to Facebook)
-- tag friends in photos, videos, and notes when relevant

#3 -- Facebook Social Ads (price is similar to Google Adwords & very, very targeted)

#4 -- Link to Twitter (used SNHU as an example) -- doing it from Facebook automatically shortens post that goes on Twitter

#5 -- Personal Profile
Example of Denise Wakeman (who is 1 of the "firestarters")

#6 -- The Share Link (photos, videos, links, notes -- not wall post)

#7 -- Custom Landing Tabs (using FBML)

#8 -- Invite Fan Interaction (example was Monarchs) b/c people can tag themselves and then friends of those people see it in News Feed but have to go to the Fanpage to see it.

#9 -- Fan-Only Content (use static FBML to restrict things only to Fans)

#10 -- Outsource It!
-- paid services, social media assistants (Turbo Social Media?), Check: oversight, policies/procedures, relevance

Twitter -- Follower Building Method

#1 -- Hashtag Happiness
- thematic conversations (#SMSS10)
- traditions like Follow Friday (#FF)
- interests like #ski
- locaion like #NH

#2 -- Re-tweet (& be re-tweeted)
- add personal note, if room
- show's you're paying attention
- appears in people's mentions


#3 -- Get Listed
- Twitr.org, TwitDir, local tweeps, etc

#4 -- Use Services
- Refollow, Twiangulate, Twibes, Twubs, Mr. Tweet, Twitterholic, Retweet Radar

#5 -- Meet Offline
- Tweet-ups, Networking events, workshops/seminars, trade shows, conferences

#6 -- Monitor & Engage
- Tweetdeck, Google alerts, Social Mention, Jitter Jam

#7 -- Mine Media & Center of Influence Lists
-- MSM or trade groups, industry analysts, etc

#8 -- Mine the Competition
- they'll find you on Twitter anyway, won't know that you're following the same people, they've done legwork already, in the end could be doing both a favor (getting people the right info, not wrong (2 nearby colleges, with very different target markets)

#9 -- missed

#10 -- Outsource It
- Social media assistants,

Get Help if you Need it!

1. Ramp up your learning curve
2. Find a success partner
3. Turn it over to an expert

Outsourcing is going to be a big trend for 2010 -- 10-25% are already doing it

Montaigne Communications is doing social media for NH Travel & Tourism

Become a Liker at http://facebook.com/AhaYourself
Write on wall w/ comments & pics

Administrative panel -- control where fans vs. non-fans land when they first come to our page. Make customized welcome page,

Manchester Chamber Social Media Session

Kicking off with a book from Seth Godin's _Tribes_ -- how to get true, loyal fans!

- Everything's integrated
- Tactics for any online channel
- Facebook
- Twitter

1. Strategy - why doing this? Needs to be for "interaction" for the sake of driving enrollment not just "being there" or putting out news

2. Measurement
- traffic, revenue/cost, earned media, likers/followers, interactions
Google Analytics for tracking inbound traffic and look at "Insights" in Facebook. Do a baseline and then at regular time intervals

3. Content Creation
- Content is information you share with your audience in any form, which (ideally) provides a value/specific benefit to them.
Example = Franklin Savings Bank. Way ahead of what any other bank/credit union in New England is doing. 1,000 fans.
- Editorial planning! What does the audience want to see?

4. Broadcast
- automate broadcasting with HootSuite, Ping.fm (to 40 sites), Social Oomph (schedule Tweets, and Facebook [w/ professional level]), Seesmic

5. Engagement
- Chris Brogan clip from Web 2.0 expo in November 2009 - example about Roger Smith hotel and Blogger's special. Key was that they were there, and involved with people.
- Conversations -- 1) to whom will you talk? 2) who will do the talking/listening? 3) where will you draw the line?

6. Audience Building

One Size Fits All

Method #1 -- email signature & give reasons why people should follow link

Method #2 -- Cross Promotion. Put it out there on all existing materials, email lists, etc -- announce presence in Facebook, etc and give incentives/reasons to join. Constantly hammer in everything (provided you're ready and have the content)

Method #3 -- Promos/Coupons/Freebies. Easy on Twitter, but limited on Facebook (by "Promotion Guidelines". Wildfireapp.com as cheap external vendor to do contests, within the guidelines.

Method #4 -- find your Elite Fans (ones who care most about your brand). Tap into these folks, give exclusive content, etc -- and they will help get message out.

Method #5 -- Tribe Syndication
See: 2010 Social Media Marketing Industry Report (April 2010)

End of part 1 (first hour)

Continue to Part 2