Manchester Chamber Social Media Session

Kicking off with a book from Seth Godin's _Tribes_ -- how to get true, loyal fans!

- Everything's integrated
- Tactics for any online channel
- Facebook
- Twitter

1. Strategy - why doing this? Needs to be for "interaction" for the sake of driving enrollment not just "being there" or putting out news

2. Measurement
- traffic, revenue/cost, earned media, likers/followers, interactions
Google Analytics for tracking inbound traffic and look at "Insights" in Facebook. Do a baseline and then at regular time intervals

3. Content Creation
- Content is information you share with your audience in any form, which (ideally) provides a value/specific benefit to them.
Example = Franklin Savings Bank. Way ahead of what any other bank/credit union in New England is doing. 1,000 fans.
- Editorial planning! What does the audience want to see?

4. Broadcast
- automate broadcasting with HootSuite, Ping.fm (to 40 sites), Social Oomph (schedule Tweets, and Facebook [w/ professional level]), Seesmic

5. Engagement
- Chris Brogan clip from Web 2.0 expo in November 2009 - example about Roger Smith hotel and Blogger's special. Key was that they were there, and involved with people.
- Conversations -- 1) to whom will you talk? 2) who will do the talking/listening? 3) where will you draw the line?

6. Audience Building

One Size Fits All

Method #1 -- email signature & give reasons why people should follow link

Method #2 -- Cross Promotion. Put it out there on all existing materials, email lists, etc -- announce presence in Facebook, etc and give incentives/reasons to join. Constantly hammer in everything (provided you're ready and have the content)

Method #3 -- Promos/Coupons/Freebies. Easy on Twitter, but limited on Facebook (by "Promotion Guidelines". Wildfireapp.com as cheap external vendor to do contests, within the guidelines.

Method #4 -- find your Elite Fans (ones who care most about your brand). Tap into these folks, give exclusive content, etc -- and they will help get message out.

Method #5 -- Tribe Syndication
See: 2010 Social Media Marketing Industry Report (April 2010)

End of part 1 (first hour)

Continue to Part 2